ABOUT

NEPTUNE FESTIVAL DEMOGRAPHICS


ABOUT
HISTORY & FACTS
DEMOGRAPHICS
BEYOND THE BOARDWALK
STATUE
LEADERSHIP
ROYAL COURT
STAFF

Marital Status

Married - 65%
SIngle - 35%

Gender

Female - 52%
Male - 48%

Household Income

Average - $65K - $85K

50% of attendees have income higher than $75K.
10% of attendees income higher than $100K.

Age

Under 18 - 14%
18-24 - 12%
25-34 - 14%
35-44 - 18%
45-54 - 27%
55-64 - 12%
65+ - 3%

Party Size

Average - 2.7 people

The Neptune Festival presents an exceptional marketing opportunity. It’s full of otherwise rare chances for your company to connect simultaneously with the entire family unit in an exciting atmosphere. With Neptune’s lineup of one of a kind experiences - from seaside concerts and athletic events to the Neptune Wine Festival and the Arts & Crafts Show along the boardwalk - we’ve quickly become an annual tradition for the vast majority of our visitors. Sponsorship of the Neptune Festival associates your organization with this unforgettable event in the minds of a wide range of consumers.

Attendee Origin

64% - Hampton Roads (Va. Beach, Norfolk, Chesapeake, Suffolk, Newport News, Hampton)

12% - Other areas of Virginia

24% - Out of State, mainly Maryland, Pennsylvania, New Jersey, Ohio, West Virginia, New York, North Carolina, South Carolina

Length of Stay

Average: Two days,averaging 5 hours per day attending festival

Expenditures

Lodging expenditures average $137 per night.
Food expenditures average $82 per day.

General Demographics of Virginia Beach, Virginia

Population

Virginia Beach

  • 425,257 residents
  • Largest city in Virginia
  • 38th largest city in U.S.

Hampton Roads

  • 1,551,351 residents
  • 27th largest MSA in U.S
  • 4th largest MSA in Southeast U.S.

Average Household Income

$49,525

Gender

Female - 49.6%
Male - 50.4%

Median Age

32 years old

Tourism

Approximately 3 million visitors each year with expenditures of $630 million